E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

	Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers   and to encourage customer loyalty and repeat business.
	Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
	Adding advertisements to e-mails sent by other companies to their customers, and sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

Advantages

E-mail marketing (on the Internet) is popular with companies for several reasons:

	An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
	Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
	Over half of Internet users check or send e-mail on a typical day.

If you want to know more about our flash design Service, Please Contact Us Or Enquire Now