INTRODUCTION

Though E-commerce is on Business-to-Business (B2B), Business-to-consumer (B2C) and Consumer-to-Business (C2B), it is being increasingly realised that the B2B holds the most potential. While the global B2C E-commerce is expected to grow from $7.80 billions in 1998 to $108 billions by 2003, that for B2B is forecast to grow from $43 billions to $1.40 trillions. Little wonder that the focus world over is now on B2B E-commerce.

Differentiating B2B and B2C

Amazon.com, which sells books over the Internet, is an example of a B2C E-commerce initiative where the company gets in touch with its consumers directly. This is equivalent to the direct selling concept popularised by companies such as Amway. The only difference is that the selling is done via the Net. On the other hand, ChemConnect.com and Chemdex.com (which deal with chemicals) are B2B E-commerce initiatives, that bring two firms together on the virtual market place.

B2C actually refers to online trading and auctions. Products can be put for Online Marketing and all the customers from the world can purchase from the Online Store. One of the best example of B2C is Amazon.com.

Doing business online no longer requires a huge investment, its due to developments in template-based online stores which are based on custom developed softwares or readymade packaged applications.
Any business man who wants to sell products and services over the internet, or who wants customers to be able to look and evaluate their purchases on the internet, should consider an online custom developed B2C store or portal.

Online Web Marketing, Web Promotion in Search Engine and Internet Advertising is prime factors of B2C.

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